PERSONAL BRANDING

Personal Branding

INTRODUCTION: So, What is Personal Branding?

Different people have different opinions about it let’s look into it.


                      
Image 1 Henderson, G. 2019, what is Personal Branding

 The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.    

Hunter (2019, Personalbrand.com)

Why Personal Branding is more important than ever? 

 Image 2: Prohemium, 2019- Why personal branding is important

Personal branding is an action in people’s lives where they take an active role. Taking control of your personal brand puts you in the driver's seat. You can curate aspects of your own personality and presenting yourself in the best possible light to achieve your knowledge, business goals. Here are some benefits that personal branding can give to people:

Builds Credibility:

Personal branding helps a person in establishing his name as a thought leader and professional expert in his area of specialty. It helps in gaining acknowledgement in their area of expertise. Appreciation, respect, and trust will come along with a person’s name. Having a personal brand also creates intentions that are clear and genuine, which are key in fostering trust.  Astrada (2017, careermetics.com)

Helps you stand out:
Building a personal brand gives you a chance to show your audience what you know an why you know it. It will help set you apart from others who might be contending for the same opportunities, but haven’t built their personal brand.
Heitzman (2019, searchenginejournal.com)

Leads to opportunities:

Creating a personal brand is the building block that will lead to success for your future. It can help you reach goals, both personal and professional and can provide you with better prospects for progression in your career. A strong personal brand can lead to a multitude of opportunities such as partnerships, networking opportunities, promotions, job interviews etc.
Heitzman (2019, searchenginejournal.com)

How to use social media for personal branding:

Building your personal brand on social media is not an easy task, but once done it could lead you to multitude of opportunities and will help you foster your valuable connections online.

Image 3 Findtheneedle, 2018- Building your brand on social media

Determine your area of  Expertise:

Before exclaiming expertise in one topic, you should identify what is your passion, and then identify the main topics and the satellite ideas around your passion, so that you can show expertise in one topic with multiple aspects. The more unique and engaging content you create on your topic, the more your followers will start considering you as the leader in your chosen field.
DMIBlog (2019, digitalmarketingintitute.com)

Update your social media accounts:

Decide which social media account(s) you will be using for brand building, make sure all information is correct and complete in your profile. This is turn will help you build traffic to the networks you want to showcase your work. 
DMIBlog (2019, digitalmarketingintitute.com)

Regular posts on social media with the help of apps:

You can maintain online presence with the help of social media apps such as Sprout, Hootsuite etc. These apps help you to connect to all your social media accounts and allow you to cross-post, schedule your posts and thus saving a lot of time.
DMIBlog (2019, digitalmarketingintitute.com)

 Examples of using social media for personal branding

1. Lewis Howes: He is one of the best examples of Personal Branding, once a professional athlete, now a lifestyle entrepreneur. He runs his own podcast, The school of Greatness- which has accumulated millions of downloads. He has a very extensive website and email list, to interact and guide his audiences.
Nemanja Jovancic (2018, leadquizzes.com)

 

Image 4: Lewis Howes “Teaches how to inspire others using your own story”

 2. Neil Patel: One of the top 100 entrepreneurs and is a world renowned digital marketing expert.

Image 5: Neil Patel “Teaches You to Interact With Your Audience”

He has a blog, and almost every blog post with 200 + comments. Neil replies to almost every single comment, which is very much appreciated by his audience. This close interaction with his audience adds extra credibility to what he does and builds his personal brand image.
Nemanja Jovancic (2018, leadquizzes.com)


  Image 6: Nemanja. J, 2018, Niel replies to almost every single comment on his blog

 

REFERENCES:

Hunter, M (2019), Personal Brands and Personal Branding. Available at: https://personalbrand.com/definition/ [Accessed 11th August 2020]

Estrada, M (2017), Why Personal Branding is important. Available at: https://careermetis.com/reasons-personal-branding-is-important/
[Accessed 11th August 2020]

Heitzman, A (2019), What is Personal Branding and reasons why it’s important.
Available at:  https://www.searchenginejournal.com/what-is-personal-branding-why-important/327367/#close  [Accessed 11th August 2020]

Heitzman, A (2019), It leads to opportunities.
Available at: https://www.searchenginejournal.com/what-is-personal-branding-why-important/327367/#close [Accessed 11th August 2020]

Findtheneedle (2018), Building your business on social media.
Available at: https://www.findtheneedle.co.uk/blog/building-business-social-media/ [Accessed 12th August 2020]

DMI Blog (2019), Steps to build your Personal Brand on social media.
Available at: https://digitalmarketinginstitute.com/en-au/blog/10-steps-to-building-your-personal-brand-on-social-media [Accessed 13th August 2020]

DMI Blog (2019), Steps to build your Personal Brand on social media.
Available at: https://www.leadquizzes.com/blog/5-personal-brand-examples/  
[Accessed 13th August 2020]

 

 

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