Content Marketing Strategies for Travel Industry

• Today I am going to through some light on “How the content marketing can be used proficiently in the Travel industry, which can lead to increase your benefit, reputation and number of reservations.
  
  
• By appropriately making use of content marketing via digital platform like blogs, social media posts, articles, and site text. This way a travel brand can set itself apart from the multitude of contenders out there, like booking sites, travel agencies, and alternative accommodation choices.
  
  
• To begin with firstly you need to identify what your brand represents and who you are aiming before spending time in a content marketing strategy.
  
  
• Uniqueness is one of the driving force for customers to book a tour and be a part of something exceptional.
  
  
• To give you a better view on how content marketing can play a vital role in travel industry, I will discuss the content marketing strategies for few of the renowned travelling brands.
  
  
• AirBnB’s website & social media: a)AirbnB embraces visual marketing to attract more customers.
  
  
• Their YouTube channel is home to global content like a new TV spot, showing behind the scenes videos like “The Making of AirBnb iPhone App live on You tube. b ) AirBnb’s image posts majorly features their listing, making use of user-generated content(UGC) that provides the brand a very relatable and authentic feel.

• Second travel brand which is using content management to flourish their business is Trip Advisor

a)      TripAdvisor has gone deeper into social media marketing with the relaunch of its website as a travel hub.

b)     The newly revamped website is a personalized hub that allows user to follow friends, influencers save recommendations and create their own content. This new website features travel feed where users see categorically organized content from the people they follow and the content that is relevant to their search. This way Trip advisor is turning the personalized information feed based on previous interests and searches, to maximize  their reach to their customers. Customer’s photos, videos, reviews on their website and social media reinforces their company’s brand.

• Third travel brand that has very well adapted to content marketing- Booking.com
  
  a) Booking.com has embraced the video marketing on social media Facebook, Instagram & Twitter. The use of variety of videos on company’ social media profiles makes it unique from any other travel company.
  b) Booking.com  uses IGTV to feature videos displaying guest experiences, their properties and videos showcasing behind the scenes stories. C) This company has been successfully able to grab the attention of their customers and keep them hooked by creating various kind of videos.
  
  
• Finally, to conclude it would be appropriate that if the brand is  making use of most of content marketing platforms  like blogs, social media posts, articles, and site text, they can set their travel brand apart.

For more details on content marketing for travel industry refer to the link on slide share: content marketing for travel industry

Check out the video for the same on YouTube:   https://youtu.be/ZBkKXcK-Oec